How to conduct a SWOT analysis

How to conduct a SWOT analysis

  • Date: Thursday 25th June 2020
  • PDF: Download

For those of you who have attended our ‘People Planning’ or ‘Business Contingency’ webinars, it will come as no surprise that we strongly encourage businesses to take a step and strategically plan for the future. Now.

If you haven’t yet, identifying your strengths and weaknesses can make all the difference in your bounce-back phase. So, for those who haven’t done this before, we’d like to share a simple SWOT analysis example that you might want to use as a starting point:


-          Strong employee relations

-          Good industry knowledge amongst the senior team

-          Local ties and connections



-          Lack of structure

-          Lack of systems and procedures

-          Lack of technology


-          Flexibility through engaged workforce

-          Ideas for new services are generated frequently

-          Options of online training and development while we wait to get back to being fully operational



-          Diminished income

-          Ideas not being captured and evaluated properly

-          Loss of identity in a changing market

Don’t do this alone! The best reflection is achieved in company so getting together your team and looking at where you are and where you want to be will give you a more balanced view.

Once you have completed your SWOT analysis, you can then focus on the individual points, drawing strength from the top two categories, while focussing your energy on the bottom two.

Don’t forget to set specific, SMART objectives and engage your team, rather than making all the decisions yourself.

For more advice on how to utilise your teams’ strengths, please contact your Advisor Consultant or attend our online seminars.

Source: Manuela Grossmann

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