From awareness to action: our mission to support the homeless

Thursday 13 March proved to be a humbling and impactful day for many of our staff members at SSG, facing the struggles of homelessness head on with a visit to Shekinah and participation in the Great Tommy Sleep Out.

When we became business friends with Shekinah at the end of 2024 we pledged to directly support Shekinah’s efforts to help people experiencing homelessness.

On Thursday Chris, Denise and Kerry visited Shekinah’s Stonehouse Creek location to better understand the critical work they do. For over 30 years Shekinah have supported people experiencing homelessness to build positive lives and futures by helping them to find accommodation, assisting improved physical development opportunities and giving practical support to find employment.

Upon arrival, we were welcomed by Kristy, Shekinah’s Events and Community Assistant, who provided us with a tour of their facilities. She gave us valuable insights into the services they provide, and we witnessed firsthand how Shekinah supports its community. We were shown the rough sleeper zone, the canteen, the creative room, the training spaces and the like-for-like doctors' facilities, which showed Shekinah’s all-rounded approach to supporting those in need.

Our visit to Shekinah was a powerful reminder of the challenges faced by those experiencing homelessness and the vital role Shekinah plays in offering support and hope. Seeing firsthand the breadth of services they provide reinforced our commitment to this partnership and to making a meaningful difference. At SSG, we are proud to stand alongside Shekinah in their mission to build brighter futures for those who need it most

Later that same day, in a powerful show of solidarity for veterans facing homelessness, four dedicated members of our team took part in the Great Tommy Sleep Out. In support of the work of the Royal British Legion Industries (RBLI), they braved the cold and slept under the stars in the SSG car park. As temperatures dropped throughout the night, it served as a stark reminder of the harsh realities many homeless veterans face daily.

The Great Tommy Sleep Out is a fundraising challenge designed to raise awareness and vital funds for the thousands of veterans currently experiencing homelessness across the UK. This marks our team’s fourth consecutive year participating, and each year we approach it with empathy and determination. Led by Miles the team, including Andy, Barry and Nobby, the team shares a strong sense of purpose to not only raise much-needed funds, but to highlight the increasing struggles veterans face in accessing social housing and securing employment.

"The most thought-provoking moment comes when settling down for the night. The cold, damp air, coupled with the constant sounds of owls hooting, passing trains, and bins being emptied at 4:05 AM, creates a challenging environment. Sleeping on rough ground made for an uncomfortable night with little rest for most.

However, we had the privilege of getting up, having breakfast, and warming up indoors. For those experiencing homelessness, this is a relentless reality they face night after night.” said Miles, Senior Health and Safety Consultant/Trainer.

We are proud to announce that this year, they raised an incredible £430.00! Every penny will go directly to supporting veterans in need, ensuring they don't have to face the hardships of homelessness alone.